$

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

£

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

Click to Close

Rate last updated: 02/01/2014 11:15:04 AM

handshake-icon

Developing Communication & Branding strategies is of vital importance nowadays especially regarding banking business endeavour. Today’s burgeoning and competitive business landscape urges banking sector to develop more innovative approach into new leading opportunities. In view of the major market changes, most banks have decided to review their communication tools by adjusting their marketing techniques. Anticipating such behavioral shifts helps to integrate change quickly as well as to adapt business to new expectations and patterns of consuming behavior.

A communication based on a general message

in this new trendy context, the banking sector is wondering how to attract and retain their customers. A communication based on a general message and broadcasted exclusively on television or newspaper aren’t enough anymore to corner the market and moreover don’t respond to the selection criteria of the customers. This tendency, emerging everywhere around the globe, can actually be analyzed on three axes. Dhaka Bank is positioning itself on the audience milestones, actually totally different from the traditional media. Social networks, virtual universe and business get together, are part of the new potential contact points. These new communication tools are little by little integrated in the bankers’ strategies to gain the interest of the new generation. But beyond visibility, new communication means offer ways to interact straightaway with customers. Against the backdrop of new trendy context, Dhaka Bank is contemplating on how to attract and retain their customers profitably.

Dhaka Bank’s
Communications & Branding team

looks after everything to do with our marketing strategies and brand communications – both inside and outside the Bank. From national and international advertising to projects that engage everyone to the bank to the integrated multi-channel marketing campaigns that encompass digital advertising, sponsorship and event. Dhaka Bank, since its inception has positioned itself as an Exclusive Brand in the financial industry in Bangladesh. Back in 1995, a group of dynamic people found this Financial Brand for the progress of the country not only in macro-economic perspective but also in micro-economic arena. Having that vision in mind, Dhaka Bank always carries the brand promise “Excellence in Banking!”

Developing Communication and Branding strategies are of vital importance nowadays especially regarding banking business endeavour. Today’s burgeoning and competitive business landscape urges banking sector to develop more innovative approach into new leading opportunities. In view of the major market changes, most banks have decided to review their communication tools by adjusting their marketing techniques. Anticipating such behavioral shifts helps to integrate change quickly as well as to adapt business to new expectations and patterns of consuming behavior.

PROGRAMMED EVENTS 2016

  • Annual Manager’s Conference 2016
  • 20th Annual General Meeting 2016
  • Quarterly Business Review Meetings

SPONSORSHIPS 2016

  • 2nd Dhaka International Folk Fest 2016
  • 1st Dhaka International Weaver Fest 2016
  • 5th Dhaka Bank Victory Day Golf Tournament 2016 at BGCC
  • 2nd Dhaka Bank Golf Tournament at AGC
  • Sponsoring ‘Rajshahi Kings’ in BPL 2016

NEWLY INTRODUCED 2016

  • E-Cards for Eidul Fitre and New Year
  • Celebrated International Women’s Day
  • Antorik, Priority Service for Special Group of People

DISCOVER OUR HISTORY

The nation was just halfway of its age; the passion for history and heritage and an obsession for faster pace exerted a powerful force for change in the business world. Many budding hopes grew as a choice of the new generation in the shadows of banking reformation of the nineties.

learn more

RESEARCH & DEVELOPMENT

Winner’s comfort and complacency is of little avail for corporate voyagers. Rather, a fighting spirit for everyday competition is what befits the occasion. A well-measured approach and analysis of market and own business in the process of decision and functional engagement seems inevitable.

learn more

AN IMPORTANT MESSAGE FROM

EMRANUL HUQ

MANAGING DIRECTOR & CEO OF DHAKA BANK LIMITED

Dear Valued Patrons,

At the very onset, let me express my heartiest gratitude for allowing us to serve you and I also wanted to reach out to you directly with an assurance that Dhaka Bank is fully equipped to support you during this difficult time.

Last couple of weeks ago we all were living in a peaceful condition, performing our daily tasks freely and perfectly. Entire economy and business environment was also in a good shape, until COVID-19 put a forceful stoppage to the overall life style and economy of the world. We all know that social distancing and cleanliness are the keys to prevent this pandemic. Hence, we urge your conscious effort to limiting public interaction and suspending wherever possible.

YOUR SAFETY MEANS EVERYTHING TO US
In this current situation, Dhaka Bank and its employees are beside you where we are fully online, either working from home or at our offices under a robust Business Continuity Plan (BCP) to serve you with limited branch banking and a full-fledged alternate delivery channel services.

WE WILL TAKE CARE OF YOUR BANKING NEEDS
Our state of the art Mobile App, Dhaka Bank GO (Click https://bit.ly/2WVfieu) and Internet Banking - Dhaka Bank Direct gives you the freedom of banking online anytime from anywhere. You can check the balance and transfer money to any designated Banks including any Dhaka Bank or bKash Account, make utility bill payments and mobile top-up through our Mobile App and Internet Banking Services. Our ATMs are also running efficiently with availability of sufficient cash for your convenience where you can make cash withdrawals whenever the need arises. Mentionable, the withdrawal of cash from any ATMs within Bangladesh with Dhaka Bank Debit Cards are absolutely free of charges up till April 30, 2020 (Dhaka Bank will bear the cost). Our corporate customers can also use our completely safe and secured online platform Dhaka Bank C-Solution for Payments, Inter Bank Fund Transfers, etc.

Moreover, to fulfill your urgent requirement, we have a limited no. of branches up and running by ensuring all kinds of precautionary and safety measures for you.

GET IN TOUCH IF YOU ARE IN EXTREME EMERGENCY
In case of extreme emergency and facing difficulties in conducting banking transactions, please let us know through our 24/7 Contact Center number 16474 (or, dial +8809678016474 for ISD/Overseas Calls). We are always with you to combat your difficulties.

WE WILL FREQUENTLY UPDATE YOU
As you know we are going through a critical phase and the situation is novel to all of us. We are getting lot of new information from various sources everyday about COVID-19 which will be shared at www.dhakabankltd.com.

Thank you for your trust and continued support to us. I firmly believe that jointly we will be able to combat this situation and win against all the odds.

Please stay home, stay safe and take care of yourself and family.

Best regards,

Emranul Huq
Managing Director & CEO
Dhaka Bank Limited

×