Communications & Branding team
looks after everything to do with our marketing strategies and brand communications – both inside and outside the Bank. From national and international advertising to projects that engage everyone to the bank to the integrated multi-channel marketing campaigns that encompass digital advertising, sponsorship and event. Dhaka Bank, since its inception has positioned itself as an Exclusive Brand in the financial industry in Bangladesh. Back in 1995, a group of dynamic people found this Financial Brand for the progress of the country not only in macro-economic perspective but also in micro-economic arena. Having that vision in mind, Dhaka Bank always carries the brand promise “Excellence in Banking!”
Developing Communication and Branding strategies are of vital importance nowadays especially regarding banking business endeavour. Today’s burgeoning and competitive business landscape urges banking sector to develop more innovative approach into new leading opportunities. In view of the major market changes, most banks have decided to review their communication tools by adjusting their marketing techniques. Anticipating such behavioral shifts helps to integrate change quickly as well as to adapt business to new expectations and patterns of consuming behavior.