$

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

£

TT-Clean: 77.1 | TK BC-Selling: 78.1
TK OD-Sight: 76.88 TK | TC-Selling: 78.1 TK

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Rate last updated: 02/01/2014 11:15:04 AM

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Developing Communication & Branding strategies is of vital importance nowadays especially regarding banking business endeavour. Today’s burgeoning and competitive business landscape urges banking sector to develop more innovative approach into new leading opportunities. In view of the major market changes, most banks have decided to review their communication tools by adjusting their marketing techniques. Anticipating such behavioral shifts helps to integrate change quickly as well as to adapt business to new expectations and patterns of consuming behavior.

A communication
based on a general message

In this new trendy context, the banking sector is wondering how to attract and retain their customers. A communication based on a general message and broadcasted exclusively on television isn’t enough anymore to corner the market and moreover doesn’t respond to the selection criteria of the customers. This tendency, emerging everywhere around the globe, can actually be analyzed on three axes. Dhaka Bank is positioning itself on the audience milestones, actually totally different from the traditional media.Social networks, virtual universe and business get together, are part of the new potential contact points. These new communication tools are little by little integrated in the bankers’ strategies to gain the interest of the new generation. But beyond visibility, new communication means offer ways to interact straightaway with customers. Against the backdrop of new trendy context, Dhaka Bank is contemplating on how to attract and retain their customers profitably.

Dhaka Bank’s
Communications & Branding team

Look after everything to do with our marketing strategies and brand communications – both inside and outside the bank. From national and international advertising to projects that engage everyone to the bank to the integrated multi-channel marketing campaigns that encompass digital advertising, sponsorship and event. Dhaka Bank, since its inception has positioned itself as an Exclusive Brand in the financial industry in Bangladesh. Back in 1995, a group of dynamic people found this Financial Brand for the progress of the country not only in macro-economic perspective but also in micro-economic arena. Having that vision in mind, Dhaka Bank always carries the brand promise “Excellence in Banking!”

Achievements 2013

LIFE SIMPLIFIED

  • Title sponsorship of Dhaka Bank test series 2013 held in Sri Lanka between sangladesh and Sri Lanka
  • Title sponsorship of Dhaka Bank ODI series 2013 held in Sri Lanka between Bangladesh and Sri Lanka
  • Title sponsorship of Dhaka Bank T20 Cup 2013 held in Sri Lanka between Bangladesh and Sri Lanka

CELEBRATION

WITH CLIENTS

  • New Year 2013
  • International Mother Language Day 2013
  • National Independence Day 2013
  • Pohela Boishaikh
  • 18th Anniversary of Dhaka Bank Limited
  • Eid-Ul-Fitre 2013
  • Eid-Ul-Azha 2013
  • National Victory Day 2013

PROGRAMMED

EVENTS

  • Annual Manager’s Conference 2013
  • 18th Annual General Meeting 2013
  • Quarterly Business Review Meetings

DISCOVER OUR HISTORY

The nation was just halfway of its age; the passion for history and heritage and an obsession for faster pace exerted a powerful force for change in the business world. Many budding hopes grew as a choice of the new generation in the shadows of banking reformation of the nineties.

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RESEARCH & DEVELOPMENT

Winner’s comfort and complacency is of little avail for corporate voyagers. Rather, a fighting spirit for everyday competition is what befits the occasion. A well-measured approach and analysis of market and own business in the process of decision and functional engagement seems inevitable

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