based on a general message
In this new trendy context, the banking sector is wondering how to attract and retain their customers. A communication based on a general message and broadcasted exclusively on television isn’t enough anymore to corner the market and moreover doesn’t respond to the selection criteria of the customers. This tendency, emerging everywhere around the globe, can actually be analyzed on three axes. Dhaka Bank is positioning itself on the audience milestones, actually totally different from the traditional media.Social networks, virtual universe and business get together, are part of the new potential contact points. These new communication tools are little by little integrated in the bankers’ strategies to gain the interest of the new generation. But beyond visibility, new communication means offer ways to interact straightaway with customers. Against the backdrop of new trendy context, Dhaka Bank is contemplating on how to attract and retain their customers profitably.