Winter is approaching, noticed? Outside the window, morning is now hazy. Winter brings smiles to the festival lovers, but great grief for the low income people. As you know, winter is rather short here. But it brings some visible changes in nature. At times, cold wind blows continuously from the north.

Especially the poors’ sufferings are untold with the cold spell for days together. Cold hits the elderly, physically challenged & children most; sometimes even kills them. Although the economy fundamentals of the country are shining, a remarkable number of people live below the poverty line. 12.9% of total population still stays below the extreme poverty line, according to World Bank. Euphemistically called the low-income group, but actually more than half the population have little means to fend off the winter cold. No doubt the poorest among the poor are the worst sufferers and they suffer doubly on account of winter. According to BMD, the cold will intensify in the last week of December and continue over the whole month of January. Temperature may come down to 4oC with thick fog all over the country.

As a responsible citizen and socially responsible Banker, why not we do something meaningful for these ultra-poor? The cold-hit poor people need a lot of help, and the sooner it reaches them the better.

As a socially responsible Bank, every year Dhaka Bank spends significant amount of money from its CSR fund for distributing warm clothes. In addition, this year we together with our customers, facebook followers will collect clothes for these distressed people.

On that note, Dhaka Bank is going to arrange a Personal Social Responsibility (PSR) campaign titled “আসুন শীতার্তদের পাশে দাঁড়াই”. You can contribute clothes of any kind – old/unused/new from your family and friends. You can also humbly request our respected customers to donate. On this occasion, we will float a facebook campaign on the Bank’s registered page. I am requesting you to share that with your digital connects as well.

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