A communication based on a general message

in this new trendy context, the banking sector is wondering how to attract and retain their customers. A communication based on a general message and broadcasted exclusively on television or newspaper aren’t enough anymore to corner the market and moreover don’t respond to the selection criteria of the customers. This tendency, emerging everywhere around the globe, can actually be analyzed on three axes. Dhaka Bank is positioning itself on the audience milestones, actually totally different from the traditional media. Social networks, virtual universe and business get together, are part of the new potential contact points. These new communication tools are little by little integrated in the bankers’ strategies to gain the interest of the new generation. But beyond visibility, new communication means offer ways to interact straightaway with customers. Against the backdrop of new trendy context, Dhaka Bank is contemplating on how to attract and retain their customers profitably.

Dhaka Bank’s
Communications & Branding team

looks after everything to do with our marketing strategies and brand communications – both inside and outside the Bank. From national and international advertising to projects that engage everyone to the bank to the integrated multi-channel marketing campaigns that encompass digital advertising, sponsorship and event. Dhaka Bank, since its inception has positioned itself as an Exclusive Brand in the financial industry in Bangladesh. Back in 1995, a group of dynamic people found this Financial Brand for the progress of the country not only in macro-economic perspective but also in micro-economic arena. Having that vision in mind, Dhaka Bank always carries the brand promise “Excellence in Banking!”

Developing Communication and Branding strategies are of vital importance nowadays especially regarding banking business endeavour. Today’s burgeoning and competitive business landscape urges banking sector to develop more innovative approach into new leading opportunities. In view of the major market changes, most banks have decided to review their communication tools by adjusting their marketing techniques. Anticipating such behavioral shifts helps to integrate change quickly as well as to adapt business to new expectations and patterns of consuming behavior.